If you are not really acquainted with supplements, trying to find them can be confusing and overwhelming, because there a large number of different brands and products, with new ones coming out all the time. Increasing your currently so many goods that it is practically impossible to keep track of other nutritional foods. Even people who work in the supplement industry tend to think about certain areas, such as vitamins/minerals, sports supplements, herbs, etc.
Supplements can also be confusing, because centered who you talk to, you will usually get very different beliefs. Many people have extreme or biased views of supplements, with those on one side saying everyone in order to take many different supplements and people on the component saying all supplements are worthless. As with most issues, the simple somewhere in joining. There are certainly some great supplements available, but many items are essentially worthless, and others have some positive benefits, but are not worth the charge by them for them.
Perhaps the greatest amount of supplement confusion stems from the marketing tactics companies use to promote their products, particularly in magazines. Many exercise and fitness magazines are of the same company as the items which are advertised in the magazine and even some of the articles are designed to promote their own brand of stuff. When I worked in supplement stores I frequently spoke with people about supplements and it was interesting countless people had biased views towards or against certain brands based on which magazines they seen.
To make matters worse, supplement marketing often sites scientific research to add credibility to products, but this information is rarely presented a great honest and straightforward way. In many cases, the research is poorly done, financed by the supplement company, have results that have been refuted by a studies, or include nothing to use the product for sale. Unfortunately, the only way to figure out the studies and claims are legitimate is to find and read created study, but benefit for those a daunting task even for individuals the industry. Of course, supplement companies are well aware of that fact where they expect that people will not fact check their claims.
By quoting information from scientific studies, companies often effort to make their products sound better than they actually are. Detrimental thing is both reputable and disreputable companies use this tactic to help market their products. Main difference between the positive and negative companies is reputable companies put quality ingredients in some and the labels contain accurate data. Disreputable supplement companies may have lower levels of ingredients than the label claims or their supplements may even contain some of the listed ingredients in.
Companies frequently make do with making questionable claims or lying concerning how much of a component is in a product, because the supplement industry is not government regulated. However, while the product itself is not regulated, there is some regulation about what information can be submitted to a label. For instance, companies aren’t allowed to make any claims about products preventing or curing diseases. Instead they have various other what are called “structure/function” claims.
A structure/function claim would be like a calcium supplement label stating that “calcium is important for strong bones.” The label is not supposed to state “this supplement aids in preventing osteoporosis.” Any supplement that references diseases such as osteoporosis must also convey a statement like, “This supplement is not intended to diagnose, treat, cure or prevent any ill health.” These statements are required, because government regulations say that simply a drug can make claims about preventing or treating diseases.
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